The person
The plan, and the owner
The deep dive most owners never sit through, then the plan on paper with real numbers in it. Hilary stays on the call long after the motivation wears off.
The plan is built around you and written down.
The Owner Score
How much of your business runs without you?
You built something that works. If it only works when you are in it, though, it is a job you gave yourself, and it sells for almost nothing.
01 / 12
If you disappeared for two weeks with no phone, what happens?
- AIt stops. Completely.
- BMost of it stalls until I am back.
- CIt limps along, then I clean up the mess.
- DIt runs. People know what to do.
Three answered. On this pace you are tracking around 0 out of 100.
Nine questions left, about ninety seconds. You get the full number and the six parts of the business broken out, so you can see which one is holding the others back.
Twelve questions. Two minutes. One number out of 100. No email to see it.
All four parts of your business
Most firms sell you one lane. You get all four, built as one system, in your name.
The whole business, working as one.
The back office
The books and the systems
QuickBooks wired to what actually happens, so your numbers are current the day you need them. Clients, jobs and money in one system you own outright. Booking and payments that run without you.
Current numbers, any day you need them.
The storefront
What they see and where they buy
Your look, your words and a site on your own domain and your own accounts. Accessible from the first line of code, because an inaccessible site invites an ADA lawsuit in any state. Fast, because your customers are on phones.
Yours to take anywhere, the day you want it.
The growth engine
Getting found and followed
Google, Apple Maps, and the AI engines people ask instead of searching. Instagram, TikTok, X and YouTube run as one system with a content engine behind it. Reviews asked for on purpose.
Measured on the work it books.
The reason you're here
You built something real. You have also paid for this twice.
Once to work on the business. The site looks better. The number did not move.
Once to work on you. You got a notebook full of clarity and nothing built.
Neither one was accountable for whether the business grew, so it did not. You do not need a third specialist. You need one team that owns the number.
The work was never the problem. Nobody owned the number.
What you own, in writing
You own all of it.
Your website. Your domain. Your data. Your ad accounts. Your customer list. Every login, in a document with your name on it.
Fire us tomorrow and you keep a working business, ready to hand to anyone. Most owners find out how little of their business they own at the worst possible moment.
A vendor is a cost. An asset is a business.
The three steps
Blueprint. Build. Backing.
Three steps. Each pays for itself and earns the next. Stop after any of them and you keep everything you paid for.
No prices here, because we have never built the same business twice. You get one number in writing after the first call, and it does not move.
Step one
The Blueprint
A fixed fee
Hilary takes the plan out of you, the life one and the business one. Edward audits the brand, the market and the way customers find you. You leave with it written down and a roadmap for building it.
You keep the plan whether or not you ever hire us again.
Step two
The Build
Scoped per project
Your look, your words, the site rebuilt around the plan, and the path that turns attention into booked work. A call every week, live at the end of it.
It goes live with your name on it, or it isn't finished.
Step three
The Backing
A monthly figure
Coaching on one side, content and the work that brings customers in on the other. Month one is easy for anybody. This is who is still holding you to it in month seven.
Month to month. Cancel any time.
Who we are
DEMETYR is what two companies made together.
Hilary Haron and STRIVYN have both been running for years, each doing half of this. She builds the founder and the plan. He builds the brand and the machine that sells.
We built a third company because the half neither of us could deliver alone is the half that changes a business. You get both of us, from the first call to the customers coming in.
Photograph pending
Hilary Haron
The inside
Coach, part therapist, and the person who gets your life and business plan out of you in one sitting after you've circled it for three years. She's built plans for founders, a dealership group, and main-street retail. She learned what a plan is worth by paying for one that wasn't.
Photograph pending
Edward Raus
The outside
Brand, web, the way customers find you, and the part where it actually ships. He has been putting live businesses into the world for years, and he runs STRIVYN Studio.
Built by Hilary Haron × STRIVYN
The Backoffice
And the Backoffice you run it all on.
Every business we build needs one place to see clients, work, money and what's due this week. So we built it, and now we build you your own.
Your site, your data, your domain. Your customer list stays yours, with no monthly fee to keep it.
Before you book
Questions people actually ask.
Do I have to do all three steps?
No. Most people start with the Blueprint and stop to think about it. About half go on to the Build. The Backing is for people who want us there for the long haul. Each step is priced on its own and you own everything you pay for.
What if I just want a website?
Then we're the wrong call, and there are good people who will build you one. We build a site on top of a plan, because that is what makes it earn. We have both been paid to make something that only looked good, and we would rather sell you the thing that works.
Why do I have to pay for the discovery?
Because people run what they paid for. The Blueprint is the product itself, and it is yours to keep and run whether or not you ever speak to us again.
How long does the whole thing take?
Blueprint is two to three weeks, the Build is four to eight. Most people have the plan in hand inside the first month and are live about three months after the first call.
Where do you work?
Nationwide. The work happens on video, so where you are does not change what you get.
What actually happens on the intake call?
Thirty minutes, both of us on it. You tell us what you're doing and where it's stuck, we tell you what we think is actually wrong. If the Blueprint is wrong for you, we will say so on the call.
Start here
Find out what is actually broken.
Twelve questions, two minutes, one number out of 100. One of us reads it and writes back with where we would start, usually the same day.
Both of us are on the call, and we will tell you what we think is wrong whether or not you hire us. Prefer email? hello@demetyr.com
